PETER MIDWA

"I am a video producer committed to delivering storytelling that captures a brand's essence and connects profoundly with audiences."

As the videographer and editor, my goal was to visually and emotionally translate the ethos of Borderless—a forward-thinking architecture and urban design practice—into a compelling story. From the beginning, I was drawn to how they challenge conventional boundaries and center collaboration in their work. In crafting this video, I wanted to mirror their interdisciplinary approach by blending documentary-style interviews, dynamic visuals of their projects, and layered sound design. It was important to me that the piece didn’t just show what Borderless does, but how and why they do it—bringing in the voices, energy, and diversity that define their process.

This video invites viewers into their world and reveals how architecture can be a deeply inclusive and creative act. My hope was that it feels as boundary-pushing and collaborative as the work that inspired it.

As the assistant camera operator on this project, my focus was on capturing the energy and movement that defines Detroit’s mobility scene. Filming at the 2025 Detroit Auto Show was fast-paced and dynamic—there was a lot happening at once, from tech demos to conversations between innovators, government leaders, and startup teams. Working closely with the director and DP, I helped frame shots that highlighted not just the technology—like HAAS Alert’s Safety Cloud and its growing impact—but also the human connections driving it forward. We wanted each shot to reflect how Detroit’s innovation ecosystem functions: interconnected, collaborative, and always in motion.

Being behind the camera in that environment gave me a deeper appreciation for how this city is shaping the future of transportation. My goal was to make sure every frame contributed to a bigger story—one about progress, partnership, and the power of place.

As the videographer and editor, my goal with this piece was to tell the story of Guardian Fleet Services not just through their growth, but through their deep commitment to safety. From their beginnings as a small towing company in 2017 to becoming a multi-state operation with 13 brands and over 680 assets, Guardian’s evolution is impressive—but what stood out most to me was their human-centered mission. In developing the narrative, I focused on the people behind the company—the tow operators working roadside in high-risk environments—and how Guardian is using technology like Safety Cloud® by HAAS Alert to protect them. My creative approach blended real-world footage with testimonials and visual storytelling to emphasize the urgency of roadside safety and the role drivers can play in keeping these workers safe.

This project was about more than documenting growth—it was about showing why safety innovation matters, and how a company can scale without losing sight of its core values. My aim was to create a piece that feels both grounded and impactful, helping viewers connect emotionally to the story and take action.

As the videographer and editor, my goal with this piece was to capture the warmth and intention behind Field Trip Health Centre in the Atlanta Metropolitan Area. From the moment I walked into the space, I could feel a sense of calm and purpose—something I wanted to translate authentically through the visuals and pacing of the video. In developing the story, I focused on creating a tone that reflected the centre’s approach to healing: thoughtful, human, and deeply personal. I spent time with the team to understand their values, and made sure the interviews and imagery felt intimate and honest—allowing their passion for mental health and wellness to speak for itself.

Every choice—from lighting and music to how we framed each conversation—was guided by the centre’s ethos of compassion and innovation. This project wasn’t just about documenting a space; it was about inviting viewers into a community dedicated to helping others heal, grow, and feel seen.

As the videographer and editor, my goal for this piece was to capture the spirit of the Chicago Sukkah Design Festival (CSDF) and the energy of North Lawndale—a neighborhood full of history, creativity, and community power. I approached this 4-minute video as a visual journey: part documentary, part celebration. From the start, I was drawn to the intersection of architecture, culture, and social impact at the heart of CSDF. My creative process centered on showing not just what a sukkah is, but why these temporary structures matter—how they spark dialogue about belonging, public space, and the future of cities.

I aimed to keep the visuals vibrant and grounded—highlighting the details of the designs, the voices of the organizers and participants, and the neighborhood context that gives the festival its meaning. This wasn’t just about showcasing architecture; it was about capturing community, tradition, and imagination coming together in a shared space.

As the videographer and editor, my goal with this project was to create an honest, energetic portrait of what it feels like to live and learn in the heart of downtown Chicago as a Columbia student. Rather than scripting or staging too much, I focused on giving students space to tell their own stories—unscripted, personal, and grounded in real experiences. Working with twelve students across different disciplines, I wanted each voice to feel distinct while weaving together a bigger narrative about campus life, creativity, and the unique energy of being in the city. My approach combined candid interviews, day-in-the-life visuals, and scenes of campus life that highlight both the individuality and shared spirit of the Columbia community.

Ultimately, this video is about perspective—letting future students see Columbia through the eyes of those living it every day. My hope was that it feels real, relatable, and full of the possibilities that come with learning in such a vibrant urban environment.

As the creative video editor on this project, my goal was to craft a short, polished reel that reflected the premium aesthetic and emotional impact of this leading smile makeover brand in Australia. Working entirely with stock footage, I approached the edit with a focus on storytelling—carefully curating visuals that could evoke the feeling of transformation, confidence, and care without relying on original footage. The challenge was to convey authenticity and warmth while maintaining a clean, high-end visual tone. I leaned into smooth transitions, elegant pacing, and a soft color palette to echo the brand’s refined identity. Music and sound design played a big role too, helping to guide the viewer through the emotional journey of the patient stories we wanted to honor.

Even with stock footage, my aim was to make the reel feel personal and aspirational—something that could resonate with future clients while staying true to the brand’s vision of beauty, trust, and transformation.